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Saturday 30 April 2011

The Story of Sleep TimeTM

Searching for a natural way to support healthy sleep, our founding scientist was inspired by the peaceful, calming feeling experienced after drinking milk.

His research revealed that the milk from certain cows had greater calming properties than other milk, believed to be associated with high levels of special proteins. A simple DNA test enables these cows to be separated from others.


Recognising the importance of this breakthrough, New Image identified herds of these select cows. Following collection, the milk undergoes a patented process to further enhance its sleep benefits. The level of lactose - milks natural sugar, is also reduced to help with those that may have some sensitivity to lactose.

This special milk and the unique process results in a Unique Protein ProfileTM that has been clinically tested and demonstrated a significant improvement in sleep patterns, including increased REM sleep.

The pure Sleep TimeTM milk powder is combined with a premium blend of Magnesium, Alpha Lipid®, Vitamin D and flavours and hermetically sealed in individual serve sachets. Enjoyed warm or cold, it is an ideal bedtime drink.

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